Dr. Lydia Harbour attended Western University of Health Sciences where she received her DVM in 2018 with recognition from the Phi Zeta honor society. Lydia completed her residency with Dermatology for Animals in Arizona in 2022 and received her ACVD Diplomate status later that year. Her interests in immunology, microbiology and endocrinology culminate into a passion for dermatology and how the skin functions. She enjoys the everyday puzzle of working up dermatology cases and all the wild things that can happen when these systems fail.

Dr. Allie McPhee is a veterinarian with a strong foundation in both emergency medicine and community-based general practice, bringing a broad clinical perspective to her work. A Park City native, she earned her undergraduate degree in Equine Science from Colorado State University and her DVM from Western University of Health Sciences, graduating Phi Zeta. Dr. McPhee completed a rotating internship and gained extensive experience in emergency and specialty settings across Utah, Idaho, California, and Southern Utah before returning to focus on high-quality general practice. She is the founder of Mountain Town Veterinary Services, a mobile practice built on delivering advanced, low-stress medical care while strengthening the veterinarian-client-patient relationship. Her work reflects a commitment to clinical excellence, thoughtful communication, and innovative practice models that support both patient outcomes and professional sustainability.

Eric White builds bridges for a living. In a market in which unforeseen variables arise and volatility is the norm, Eric brings a quiet confidence to the table for each of his clients. His unique ability to impose order upon chaos is why he’s earned a reputation for delivering results that satisfy even the most diametrically opposed parties.

Virgil Ochoa is a trusted advisor specializing in mergers and acquisitions (M&A) for medical professionals, including dentists, endodontists, oral surgeons, veterinarians, and managed service organizations. With decades of experience, he understands the unique emotional attachments these professionals have to their practices and the complexities involved in growing or selling a business.

Dr. Jordana Eisenstein is the CEO and Founder of EVS Pet Urgent Care and a passionate advocate for reshaping veterinary medicine. A 2005 graduate of Ross University School of Veterinary Medicine, she served as an associate and later a partner at a small animal hospital before selling her practice in 2016. Motivated to address burnout and improve work-life balance across the profession, Dr. Eisenstein created a model that bridges the gap between general practice and emergency medicine. Her mission is to restore fulfillment, trust, and sustainability to veterinary careers—empowering veterinary professionals to thrive while ensuring pets receive timely, compassionate care.

For over 25 years David Hall has lead performance marketing strategies across a dozen industries with veterinary as a primary focus for the past 11 years. He was named a “Top 100 Marketing and Advertising Influencer” by MARsum, invited to join the Forbes Agency Council, has been Director of SEO for four award winning marketing and advertising agencies, founded theSEOeffect.com, and Co-Founded GeniusVets. As the author of eight books on Search Engine Optimization, and now with a focus on optimizing for AI, David continues to help businesses create and execute strategies focused on business results.

Dr. Grace VanHoy is a clinical assistant professor in the Livestock Medicine and Surgery Service at UC Davis. She received her bachelor's degree in animal science from Cal Poly, SLO, then her DVM from Ohio State University. Following veterinary school, she completed an internship and residency in farm animal medicine and surgery while completing a master’s degree with an emphasis in veterinary parasitology. She is a diplomate of the American College of Veterinary Internal Medicine.