Dr. Jordana Eisenstein is the CEO and Founder of EVS Pet Urgent Care and a passionate advocate for reshaping veterinary medicine. A 2005 graduate of Ross University School of Veterinary Medicine, she served as an associate and later a partner at a small animal hospital before selling her practice in 2016. Motivated to address burnout and improve work-life balance across the profession, Dr. Eisenstein created a model that bridges the gap between general practice and emergency medicine. Her mission is to restore fulfillment, trust, and sustainability to veterinary careers—empowering veterinary professionals to thrive while ensuring pets receive timely, compassionate care.

For over 25 years David Hall has lead performance marketing strategies across a dozen industries with veterinary as a primary focus for the past 11 years. He was named a “Top 100 Marketing and Advertising Influencer” by MARsum, invited to join the Forbes Agency Council, has been Director of SEO for four award winning marketing and advertising agencies, founded theSEOeffect.com, and Co-Founded GeniusVets. As the author of eight books on Search Engine Optimization, and now with a focus on optimizing for AI, David continues to help businesses create and execute strategies focused on business results.

Dr. Grace VanHoy is a clinical assistant professor in the Livestock Medicine and Surgery Service at UC Davis. She received her bachelor's degree in animal science from Cal Poly, SLO, then her DVM from Ohio State University. Following veterinary school, she completed an internship and residency in farm animal medicine and surgery while completing a master’s degree with an emphasis in veterinary parasitology. She is a diplomate of the American College of Veterinary Internal Medicine.

Dr. Ratliff is a native of Rickmansworth, England and earned her Veterinary degree from the University of Nottingham. She completed an equine medicine and surgery internship at Rood and Riddle in Wellington, Florida and a large animal surgery internship at the University of Florida. Dr. Ratliff completed her equine surgery residency at the University of California, Davis in 2025 and is currently working at Comstock equine hospital. Her professional interests include care of the equine athlete.

Dr. Rolfe took the position of Nevada State Veterinarian in January of 2025. The majority of his career prior to that was as a solo large animal practitioner along with a stent as the Western Slope Field Veterinarian for the Colorado Department of Agriculture.

Rex Salzsieder, CVPM, CVA, brings more than 16 years of experience in veterinary practice management, ownership, and brokerage. As part of Total Practice Solutions Group, he works with veterinary practice owners across the western United States, providing guidance on valuations, acquisitions, transition planning, and strategic growth initiatives. Rex was a minority owner and practice manager of two multi-doctor small animal practice for six years, giving him firsthand insight into the challenges and opportunities faced by practice owners. He earned his Certified Valuation Analyst designation in 2017 and became a Certified Veterinary Practice Manager in 2024.

Ahmad "AJ" Butt is a growth strategist and digital transformation leader who has helped over 1,000 businesses, hospitals, and veterinary practices drive measurable growth through technology, marketing, and operational excellence. As CEO of Napollo Software Design and a founder of multiple successful ventures, AJ specializes in helping practices attract more clients, improve retention, streamline operations, and increase revenue. With executive education from Harvard University in Strategic Growth Management, he combines strategic insight with real-world execution. AJ is a sought-after speaker known for delivering practical, actionable strategies that help practices achieve sustainable, scalable growth.