WWV 2025 Program

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The Independent Veterinary Business: Profit, Protection, and Purpose

Oct 15, 2025
Business Theater
Practice Management , Practice Ownership , CVPM Qualified

This panel discussion brings together five experienced practice owners to share their unfiltered insights on thriving as an independent in today’s challenging veterinary landscape. With rising corporate consolidation, staffing shortages, and economic uncertainty, independent practices must be agile, strategic, and values-driven to succeed. This dynamic panel will explore what it really takes to run a profitable business, protect it from risk, and stay grounded in your mission—all while navigating the evolving demands of clients and teams. Whether you’re already running a practice, managing operations, or considering ownership, this session offers candid advice, practical strategies, and peer-tested tools to help you build a resilient and purpose-driven veterinary business.

  • Hear firsthand how successful practice owners balance profitability and purpose in an increasingly competitive market.
  • Identify common risks and learn practical strategies to protect your business - from staffing and burnout to legal and financial challenges.
  • Explore how to maintain independence while staying competitive with corporates in areas like pricing, benefits, and technology.
  • Learn what’s really involved in opening or buying a practice from people who’ve done it - successfully and sustainably.
  • Walk away with peer-tested ideas to strengthen culture, improve retention, and lead with purpose in your practice.
Chairperson
Michele Drake, DVM, CVA, Founder/Co-Founder & Chief Veterinary Officer - The Drake Center for Veterinary Care/GeniusVets
Speakers
Jordana Eisenstein, DVM, CEO - EVS Pet Urgent Care
Grace Ursery, eMBA, RVT, CVPM, Founder - Vet Money Geek
Sheila Fitzpatrick, DVM, CVA, CEPA, Realtor, CEO - VP Veterinary Advisors & VP Veterinary Recruiters
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