Mat Brost is VP of Marketing & Innovation at Dr. Elsey’s, where he focuses on advancing feline health and well-being. He works directly with Dr. Bruce Elsey, DVM, and Dr. Nathan Fastinger, Animal Nutritionist, to develop targeted solutions for feline health challenges. Mat’s expertise spans feline-wellbeing education, product development, and market strategy. His experience navigating complex retail landscapes and partnering with small-animal veterinary practices enables him to identify unmet needs. Actively engaged in industry events, public relations, and strategic partnerships, Mat drives innovation in supplements, solution-based litter blends, and specialized food formulations that always prioritize what’s best for cats.