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Grace Ursery - Vet Money Geek

Grace Ursery

eMBA, RVT, CVPM, Founder, Vet Money Geek
Grace is the founder of Vet Money Geek, a financial coaching service tailored for small independent veterinary practices. Our focus is on supporting and educating practice owners and other veterinary professionals to help them understand their business's financial health. By addressing the most pressing financial challenges, we identify options and opportunities to create a roadmap for sustainable success and long-term economic viability. At Vet Money Geek, we specialize in providing insights into practice management information systems (PIMS) and organizing accounting data to optimize the tools already in use. We assist in creating budgets and teach you how to analyze income statements, enabling you to implement tangible operational changes. Our goal is to demystify complex wealth-building concepts, making money management less intimidating while enhancing your financial literacy. With over two decades of experience as a technician and practice manager in both general and specialty medicine, covering everything from companion animals to mixed animal practices, Grace has worked closely with veterinary professionals and practice owners. Her passion for finance—analyzing revenue and controlling expenses—combined with her hands-on knowledge of hospital operations, provides a unique and relatable perspective for veterinary professionals and business leaders.
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Education Partners

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